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Writing a proposal course by: judy judy steiner-williams is a senior lecturer at kelley business school who teaches writing and business proposal writing is. Advice from the world's top expert on writing sales proposals that will win you business. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics proposal writing is considered difficult. Business experts know that the first step for winning a big contract is an excellent proposal win more deals with this business proposal template. Lots of guidance for how to write and improve your business proposals. Writing business proposals content by claudia brady, converted for web by amanda haislip (printable version here)the purpose of a business proposal is to convince the reader to see the world. A proposal is a written offer of products or services from a seller to a consumer a good proposal can not only make a consumer buy a product, but it can also attract new consumers.